1. Modern management. Success strategy
This module is an introduction to the theory of management and leadership. We will review the key management frameworks – from Taylor’s scientific approach to modern systems of thought – in order to get a complete picture and develop the skills of critical analysis. After learning how to analyse a situation, leveraging a sound theoretical base, you will be better equipped to take the best possible decisions.
Duration: Four days
Professor: Keith Goodall, University of Cambridge
OJSC NOVATEK, Head of Operations Control:Thanks to the General management module, I introduced practical data into the system. Previously I had approached management intuitively, with my eyes closed, unsure whether my decisions would work or not. I would try to obtain feedback and adjust my actions – however, in this case there was no guarantee that I was moving in the right direction. However, now I am confident about my decisions, because I have a system. And when we were asked to analyse our organisations, it transpired that it was not at all chaotic, as I had always felt, but instead a fairly effective structure.
ОАО OJSC Novolipetsk Steel, Vice-President for Sales:We were lucky to be blown away at the very start! The first module, General Management, our first meeting with our professors and fellow students, business games, group exercises, case studies and guest speakers gave us an unusual energy boost and demonstrated the core idea of the module: “Good management begins with a better understanding of ourselves”, as Keith Goodall, Cambridge University and CEIBS lecturer, put it.
BTK Development, CEO:Professor Keith Goodall is one of the best professors I have ever met. He managed in just four days to provide us with a good understanding of General Management. In addition to practical knowledge, we acquired a strong theoretical basis for this discipline. I subsequently found the large number of tests and practical exercises completed during the module to be very useful in my work. In my opinion, Goodall’s teaching methods provide an excellent example of how this should be done in the 21st century.
In the 21st century a manager cannot work effectively until he or she has perfected the skills required to implement innovations, create new businesses and manage growth. While this module does not seek to transform every programme participant into an entrepreneur, it does provide everyone with an opportunity to learn about entrepreneurship and understand what you need for a new project to be successful, something that everyone needs. The course also addresses the issue of uncertainty and doubt, so characteristic of innovation, and the process of realizing opportunities.Duration: Four days
Strategic thinking is a skill that can be learned. During the module, you will get analytical tools, conceptual maps, and, most importantly, the practical tools that will enable you independently:
- To determine how your business environment (market, industry) will change;
- To analyse how these trends will affect the company’s strategy (the strategy of a selected business unit, specific product);
- To choose the best strategic scenario for your company;
- To perform a risk/benefit analysis;
- To find ways to implement the strategy in practice.
You will also master the art of strategic management. The key challenge when drafting a strategy is the uncertainty attributable to the large number of decision-makers. You will learn how to effectively deal with this issue and other problems of strategy coordination. As well as classical tools, you will master innovative strategy development techniques that have emerged over the past few years and are actively used in other countries.Duration: Four days
The cross-modular Leadership course provides you with the basic knowledge and leadership skills required by entrepreneurs and top-level managers. During the course, you will have an opportunity:
- To learn the basic principles of leadership;
- To identify the challenges facing you as the leader;
- To improve your leadership skills;
- To develop your own leadership direction.
Thanks to the course, you will learn how to discover the reasons for group and team behaviour, improve interpersonal relationships at work and beyond, leverage your authority, and manage the team along with another leader. In addition, the course provides the basis for the personal growth required by a manager: it allows you to study your strengths and weaknesses, learn how to better manage your emotions, increase your self-confidence, identify your career goals and find ways to implement them.Professor: Jack Wood, CEIBS
Promyshlennye Tekhnologii Management Company, Marketing and Sales Director:Jack Wood showed us that businesses need different people. We conducted a survey and discovered that ninety per cent of the class had prior to SKOLKOVO been “Red Army commanders”, who thought that only two opinions existed: “my one and the wrong one.” And we would recruit similar people for our teams. Now I am abandoning the old style, while trying to maintain control. We are recruiting different people, and have already tested this principle in our company.
The second cross-modular course, which runs through the entire programme, focuses on the development of a specific project – your own personal project or a specific project at your company. You will study topics and work on assignments that will help you identify business ideas and develop them into new projects:
- Establish the groundwork: study the main components of the business processes and master the development specifics of a company at the initial stages;
- Get an incentive for creative thinking: analyse the role of innovation in the historical context and explore the latest new business development trends;
- Learn how to transform your own ideas into corresponding business models.
During the course students are grouped into project teams, who assess the new tools and concepts related to the development of a product, market development and raising capital.
2. Business development platform
The course introduces participants to the basic concepts and approaches to the development of a marketing strategy, underpinning the sustainable attainment of the financial goals of a business and increasing customer loyalty. The course includes study of current theories and research on consumer psychology that can be used by managers to draft more effective marketing strategies. Particular attention is paid to the principles of consumer behaviour, motivation, preparation of the marketing mix, effective communications and handling competition.
Duration: Four days
Professor: Adrian Ryans, IMD
Promyshlennye Tekhnologii Management Company, Marketing and Sales Director:Previously we would do many things intuitively: we would assess the market and try to formalise external information. However, in the absence of an integrated system these were mere isolated fragments. After I completed the marketing course and home assignments, the system finally took shape.
If a manager does not know how to analyse financial information, his business is run by accountants and economists. During the course, you will learn how to access, analyse and interpret the financial information that you require to take decisions on the running of a business. Finance is considered specifically from the perspective of company management: you will learn about the information that you need to factor in when taking different types of management decisions, how to understand and analyse such data.
Duration: Four days
Professor: Earl Kay Stice, HKUST
Samruk Kazyna Finance, Managing Director:I had a fairly good understanding of accounting before SKOLKOVO. However, here I was shown details that I had not noticed in the past. Previously I had been a user of the model, whereas now I can be the developer. When completing the assignment, I created the model on my own and carried out all the calculations on my own. This was very interesting.
The module aims to explore the issues of financial management in a profit-oriented company. During the course the concepts and methods used when taking financial and investment decisions are studied, with a focus on such aspects as financial analysis and forecasting, creating added value and financial stability, the link between risk and return, selecting investment projects, etc.
Duration: Four days
Professor: Kalun Tse, CEIBS
Promyshlennye Tekhnologii Management Company, Marketing and Sales Director:In just four days I had learned the ropes and understood the main gist. The material, which was hard to study on your own, was structured so that we would be able to master and apply it in practice.
Delcredere Moscow City Bar Association, Senior Partner:Thanks to the corporate finance assignment I decided to become more serious about management accounting and analysis of financial performance. Now I am working together with the company 1C and a group of financiers on special management accounting software for the 1C system.
Strategic HR management is a form of management where practice, policies and procedures are consistent with the strategic priorities of a company. We pay particular attention to the issues of finding, retaining and motivating the best employees.
Duration: Four days
Professor: Keith Goodall, University of Cambridge
Chairman of the Board of Directors, CJSC United Electric Grid Company:I was not expecting much from the HR module. At the same time, the repute of a Cambridge professor and the high level of the previous modules led me to believe that I would not be disappointed. In actual fact, the course was a revelation. Keith Goodall provided me with a completely different perspective on the importance and uniqueness of human resources. The actual approach to forming a team and the selection and assessment tools proposed by the professor opened up new business development opportunities. Thanks to this course, I acquired unique management skills and perceived new competitive advantages for my business. And perhaps most importantly I acquired a new team capable of resolving challenges of any complexity.
Gazprom YRGM, CEO:Professor Goodall is able to present material from an unusual angle. That is why you come out after his lectures with a fresh view of even your own company and team. You start treating tenets of corporate governance, which had appeared absolute and immutable, creatively and innovatively. He teaches you how to do the right things consciously, in other words the underlying leadership and people management skill.
The module focuses on key aspects of organising business processes at a company. Particular attention is paid to ways of assessing existing limitations and leveraging your potential to the maximum.
Duration: Four days
Professor: Jaume Ribera, IESE
Office Print Service Ltd, Founder:After this extremely strong module, I analysed our own service component, rearranged it using the proposed methods, and saw how effective it actually was and also what we had been targeting. It transpired that we had not been focusing on the right things – we had not been focusing on the customer. Now I can see such problems. And I understand that if you change one process at a company, all the other processes are also affected.
The innovative macroeconomics course has been drafted specifically for entrepreneurs and executives on the SKOLKOVO EMBA programme. During the module you will learn the basics of complex and integrated economic analysis of macroeconomic problems and their impact on the economy in general and the process of creating new wealth in particular. The course includes aspects of economics, sociology, psychology, political economy, philosophy, and history. All these components facilitate integrative thinking and help you to identify the drivers of growth and prosperity.Duration: Four days
Professor:Thomas Casas i Klett, HSG, University of Toronto, entrepreneur
During the module you will master the key concepts and decision-making processes, and also the tools and techniques that help you to optimise this process. As a result, you will be able to apply effectively all the decision-making tools – knowledge, experience, individual intuition, and also the collective intuition of the team or organisation. You will also discover the factors that influence individual and group decision-making, and learn how to avoid common mistakes. The course is particularly relevant for managers responsible for strategic decisions, and also managers involved in this process and ready to influence the strategic direction of their organisation.
Duration: Four days
Professor: Manel Baucells, IESE
Sberbank, Advisor to the Deputy Chairman of the Board:We take decisions constantly. Our intuition, experience, and emotions – they all affect the quality of our decisions and our lives. How can we improve the quality of our decision-making? Professor Manel Baucells encourages us: “Develop your intuition and use analysis tools and your ability to structure information properly”. The Decision Making Theory module provided us with knowledge that is useful both in work and in our personal lives. It helps us to take decisions and make choices.
3. Effective management in a global context
The course runs throughout the entire programme. In addition to the two Leadership modules (4th and 12th module), additional meetings of the working groups are held.
China is the primary emerging market, which will become the main driver of the global economy in the 21st century. Many experts believe that China will soon surpass the USA as the world’s largest economy, and as a result the balance of forces in the world will change fundamentally. China’s competitiveness in science, technology and innovation is constantly growing, and this process should be taken seriously.
During the module in China you will learn first-hand:
- What to expect from China as a competitor on the domestic market;
- Whether your company has what it takes to produce goods there or provide goods and services from there;
- What the “pros” and “cons” of doing business in China and with the Chinese are;
- What grounds should serve as the basis for decisions to enter this market or any other new market;
- What could be the key driver of your success.
During the week in China you will meet representatives of all sectors of the economy: professors, the local and international business elite, serial entrepreneurs, and government officials. In addition, you will work in groups on real business initiatives. This experience will enable you to adopt a critical approach to the assessment of the Chinese model and, where necessary, implement it at your own company.
Duration: Six days
Shtokman Development AG, Head of Legal Department:It goes without saying that we all looked forward to the International Module in China. Would it be possible to understand such a complex country in just a week? Understand how to do business there and the right way to build a relationship with Chinese partners? It turned out that it was possible – not fully, but to gain a sufficient understanding to fall in love with the country and come away inspired with ideas for business projects in China and with Chinese partners in Russia, and to work out how to make them happen.
The contributions from guest speakers and experts were absolutely priceless, such as the Chairman of the Board of Directors of Capital Eight Chairman, the CEO of VISTRA, the Director General of the Representative Office of EKF Electrotechnic China, and the President of Shanghai Electric Power Transmission & Distribution. I honestly did not believe that the school would be able to attract people of this calibre. The International Module in the Silicon Valley will be held in two months. Saying that I just can’t wait doesn’t come close to what I am actually feeling!
During this module you will learn project management methodology, involving extensive international and Russian expertise in this field.
The key topics of the course include:
- Successful project implementation methodologies and tools;
- Project management at a time of “turbulent markets”;
- Project management as an integral component of the change management process;
- Trends and latent opportunities for success.
Professor: Stephen Carver, Cranfield School of Management, project management expert
Negotiations represent a process that needs to be managed and require comprehensive preparation. The module will make it possible to master strategy and negotiation tactics, and also teach you how to analyse and correct your own mistakes.
We will consider negotiations in various fields, such as commercial transactions, pricing and cost reduction. We will elaborate on diagnostics, positioning and negotiation practice; the assessment of your own strengths and weaknesses; guidelines at a time of uncertainty; models of aggressive negotiations and the establishment of long-term relations.
Duration: Four days
Professor: Moty Cristal, Negotiations Professor, Moscow School of Management SKOLKOVO
Moscow Museum of Modern Art, Director:Moty Crystal’s module is a wonderful experience. After acquiring practical negotiation skills, you have an opportunity to learn, leveraging his wealth of experience, and see what professional negotiations are really like when someone’s life depends on the outcome. He delivers his lectures in a fascinating way, with humour, and makes you work flat out. Most importantly, everything is practical.
CROS, Director of International Affairs:Moty Cristal’s module provides a completely new approach to the negotiation process, which allowed me not only to look at the matter from a different angle, but also to rise above the situation. Now I can connect the incompatible – poise, emotions and logical thinking. Moty Cristal is an undeniable guru on the science of negotiations!
Apple Russia, Country Retail Manager:Moty Cristal's Negotiations module was one of the most emotional in the whole programme. The course is not for beginners – by the time we started, we had already learnt some tricks and believed that we could outperform Moty in the experiments that he conducted with us. I have to admit that we failed completely. At the same time, however, we were extremely inspired and pleased with the final result. During four days he successfully led us through all the difficulties of the negotiation process in a situation where a group boasting different social, cultural and behavioural backgrounds has both collective and personal goals.
Silicon Valley is a phenomenon that launched the start of a number of successful entrepreneurial and innovative projects, and continues to deliver more and more successes in this area. What is the secret of Silicon Valley? Why has it remained one of the world’s major sources of new ideas and technologies for so many years? Can its success be replicated? Which of its models and tools should be used for your own business? And why are failures considered here the key to future victories? In order to find answers to these and many other questions, we will go to California for a week. You will meet the authors of new projects, listen to lectures on entrepreneurship, pay visits to companies at various stages of development, and hold discussions with venture capitalists and experts on innovation. Plunging head first into the ecosystem of entrepreneurship and innovation, you will be able to take a fresh look at your own capabilities and receive a powerful source of inspiration for business ideas.
Duration: Six days
Danapharm, Director:I personally found the module to be one of the most useful during the course. It enabled me to review my fundamental approaches to business. Meetings with successful venture capitalists with global renown allowed me to rethink the concept of entrepreneurship. This module focused on how they build global multi-billion dollar companies. We are not talking here about a set of rules – instead we learned about the operating principles of the business community in the Silicon Valley. Over six days we visited a number of the world’s largest companies and absorbed the innovative spirit. The module also provided practical assistance on how you can establish the necessary business contacts – even now we receive expertise and support for the launch of new products.
4. Master the Future
This stage is the culmination of the EMBA programme. All the knowledge that you have acquired as part of the basic and advanced courses will be integrated and used in a first-class complex simulation (business game). Working in teams and competing with each other, you will promptly adopt decisions that are applicable to real life. Selecting and optimising business strategies, you will strengthen your skills and be fully prepared for the challenges that you face in your business environment.Duration: Five days